Atomo Design

MT/Sprout aims to make leaders better leaders. A modern media company specialising in leadership, startups and scaleups. Specialisms include publishing, content marketing and e-commerce.

PROJECT

MT/Sprout


SERVICES

Brand Identity

Art Direction

Editorial design

Creative strategy

Brand architecture

Digital design


CLIENT

MT Mediagroep

Two of MT Mediagroep's main brands, Management Team and Sprout, fused to form a new brand: MT/Sprout. We developed the new brand identity which encompassed all mediums from digital to print and editorial to event design.


MT Insights is a series of bookazines dealing with leadership in business, tackling themes like Failure, Reputation and Ego.


We developed the design concept and design each issue, including the illustrations, data visualisation and photography art direction.